Search engine optimisation (SEO) and pay-per-click advertising (PPC) are two of the most popular digital marketing strategies used by businesses today. Although both have a common goal of driving traffic to a business’s website, they operate very differently. Maximising the results you see depends on understanding what each channel offers and what they can do for your business.
Keep reading to find out what SEO is, what PPC is, how they are similar and how they differ. Your business can take advantage of each strategy through the revolutionary app, Aliya – but more on that later!
What is SEO?
Search engine optimisation (SEO) is the process of improving a website’s visibility on search engines such as Google and Bing. SEO includes activities like producing relevant content for the audience, using keywords that users are likely to enter into a search engine, designing an easy-to-navigate website and making sure pages load quickly, and – crucial to SEO – developing an authoritative backlink profile.
All of these activities help your site appear higher up in organic search engine results pages (SERPs).
Keep Reading: Why Your Website Needs SEO
How Does SEO Help Businesses Grow?
SEO allows businesses to reach their target audience and increase brand recognition. SEO is also relatively cost-effective compared to PPC, making it an attractive option for smaller businesses with limited budgets. It also gives you long-term results – meaning that once optimised content has been created on your website and backed up by authority building, it will remain visible in search engine results pages (SERPs) until you decide to remove it or change it.
Keep Reading: Can SEO Help Your Small Business?
What is PPC?
Pay-per-click (PPC) advertising involves displaying ads in the search results on search engines like Google or using social media paid advertising campaigns with the goal of driving traffic to your own website. With PPC, you only pay when someone clicks through to your website from an ad – hence the name pay-per-click. Google Ads, formerly Google AdWords, are one of the most popular PPC platforms available today.
How Does PPC Help Businesses Grow?
PPC is an attractive option for businesses that need quick results. It’s also a great way to test the efficacy of different marketing strategies – as you pay only for clicks, you can quickly and easily see which strategies are working best for your business. PPC is highly effective in driving targeted traffic to your website and providing valuable insights into user behaviour.
Keep Reading: Are Google Ads Worthwhile to Small Businesses?
How Are SEO and PPC Similar?
Both SEO and PPC strive to achieve the same goal: to drive relevant visitors to your website who are looking for the products or services you offer. Both strategies involve researching keywords, measuring performance and continuously tweaking campaigns in order to improve results.
How Are SEO and PPC Different?
The main difference between SEO and PPC is that SEO operates on an organic, unpaid basis while PPC requires payment when someone clicks through from an ad. With SEO, you may wait a little longer before seeing results as it takes time for search engines like Google to rank your pages; this is not the case with paid ads – they can be activated instantly. Additionally, SEO is a longer-term investment that can give you long-term results while PPC campaigns will require regular monitoring and budget adjustments.
Can Businesses Take Advantage of Both SEO and PPC?
The most effective digital marketing strategy for any business involves using both SEO and PPC together to create a 360-degree approach to online visibility. The combination of organic and paid search can help businesses reach the widest range of potential customers, maximising their return on investment (ROI), developing their brand awareness, and building a solid customer base.
Aliya: Making Using SEO & PPC Simple for Business Owners in Australia
Business owners in Australia now have access to the revolutionary digital marketing app Aliya, which simplifies managing both SEO and PPC campaigns into one easy platform. With Aliya, businesses can enjoy the benefits of SEO and PPC campaigns without needing to be experts in either. Aliya allows users to focus on what’s important – increasing their visibility online, reaching more potential customers and growing their business. It also provides real-time analytics so users can track the success of their campaigns with ease!
- Aliya can effectively manage both SEO and Google Ads marketing campaigns: SEO: Aliya can help you improve your website’s ranking in search engine results pages (SERPs), so you can get more organic traffic to your site. Aliya can also help you create and manage effective Google Ads campaigns, so you can reach more people with your marketing message.
- Ease of access: The Aliya app means you can access and check on the performance of your marketing efforts at any time.
- Affordable subscription service: Aliya is a low-cost subscription service, so you can get started without breaking the bank.
- Digital marketing management made effortless: With Aliya, you can focus your time and energy on other aspects of running your business, safe in the knowledge that your marketing is in good hands.
- Comprehensive paid and organic marketing campaigns: Aliya offers a complete solution for your marketing needs, so you can get the most out of your budget.
Get a pocketful of marketing at a fraction of the cost – try Aliya today!
