Having a website for your business is essential in today’s world, but simply having a website is not enough. You need to make sure that people can find it, which is where SEO comes in.
SEO, or search engine optimisation, is the process of optimising your website so that is not only appears in the search results, but has the potential to rank higher on search engine results pages (SERPs). This means that when someone searches for something related to your business, such as services or products you sell, they are more likely to see your website in the top results. The higher you rank in the SERPs, the more organic traffic your site will get and the more customers you will ultimately have.
Let’s take a closer look at why SEO should be an integral part of your business plan.
SEO = Visibility & Traffic
When it comes to online visibility, content is king and SEO is queen! One of the key elements in SEO involves optimising the content on your website so that it contains words and phrases commonly used by people who are looking for information related to your product or service. It also ensures that the content answers a search query.
This way, when someone types in a phrase or keyword related to what you offer, your website will appear higher in the search engine rankings – which means more people will see it and visit your website. The more people who visit your site, the greater chances are of them becoming customers!
The More You Know…About Your Audience
Another key benefit of investing in SEO is getting to know exactly who is visiting your website. Once you have an effective SEO campaign in place, you can track where your visitors originate from and kinds of searches they are using to reach your site.
This allows you to gain insight into who exactly is interested in what you have to offer – information which can then be used to create targeted campaigns that speak directly to potential customers, as well as tap into the types of phrases they are using on search engines to ensure your website targets this intent.
SEO & User Experience Go Hand-in-Hand
In addition to increasing traffic and providing valuable insights about potential customers, having a well optimised website also helps improve user experience (UX). Search engines like Google use complex algorithms that measure how quickly visitors interact with websites – i.e. How quickly pages load, how easy the navigation is, whether the website is mobile-friendly etc. – and rank the website accordingly.
If visitors leave your site quickly due to slow loading times or poor design, this will negatively affect both your ranking and reputation as a reliable source of information.
Promote Your Brand & Business Through SEO with Aliya
Choosing to invest in an experienced SEO service provider, like Aliya, helps to ensure that your website has everything it needs to achieve success in the search results.
Unfortunately, SEO isn’t an easy task. It involves researching keywords and phrases, implementing those into content, optimising page titles and meta descriptions and much more. It can be tedious and time-consuming for small business owners who don’t have the resources to hire a professional digital marketing agency. That’s where Aliya comes in…
Aliya provides comprehensive SEO solutions for a fraction of the cost, and it can all be done from your phone! With Aliya, you can get started anytime, anywhere – there’s no need for expensive keyword research or spending time learning all the components of a successful SEO campaign – Aliya does this all for you!
This means that small business owners with limited resources can still boost their presence on Google, without breaking the bank. With its accessibility via an app, Aliya makes it easier than ever to help your website get found on Google – giving your business the chance to thrive without having to spend a fortune.
Subscribe to Aliya today for early access and exclusive launch offers. Real SEO results are only a click away…